Voici une expression très intrigante ! Qu’est-ce que le whuffie ? C’est une expression que l’on doit à Cory Doctorow, co-éditeur chez BoingBoing.net et auteur du livre de science-fiction Down And Out In The Magic Kingdom. Cet ouvrage décrit le fonctionnement d’une nouvelle société, The Bitchun Society, dans laquelle tout est basé sur le whuffie.

 

L’information et les biens sont gratuits. Cela exclut la circulation d’argent et la focalisation sur les aspects financiers d’une personne pour jauger son influence.

 

Les personnes disposant d’un whuffie très important ont le plus d’influence et le plus de récompenses. Dans l’histoire de Cory Doctorow, les personnes disposent d’un implant au cerveau qui leur permet de connaître le whuffie de chacun. Ce système futuriste nous encourage à être plus responsables dans nos actes.

 

Dans notre thématique de l’e-réputation, plus votre whuffie sera important, plus votre e-réputation le sera également. Cela se traduit par des retours positifs telles que des invitations diverses (conférences, ateliers de travail, présentations en entreprise), des offres (proposition de contrats, de partenariats), un soutien (promotionnel), des “endorsements” (Linkedin).

 

Chaque action entreprise, chaque intéraction, chaque trace laissée, va impacter sur votre whuffie.

 

Si l’on veut construire des relations durables, on se focalise alors sur le “quoi” et surtout sur le “qui”, l’identité et la sincérité de la démarche. Un important whuffie joue le rôle de multiplicateur tout comme le Web, un fort atout pour toute personne souhaitant maximiser sa visibilité numérique sans bruits.

Ce concept est également à mettre en parallèle avec les concepts de :
- Social Capitalist, caractérisant les personnes désireuses de s’appuyer sur la force d’une communauté pour faire passer un message
- Personal branding, concept popularisé par William Aruda et Tom Peters. Il nous a recentrés sur l’importance du positionnement et le souci de se comporter en tant que marque à part entière. Penser “whuffie” semble apporter une touche humaine à cette dynamique.

Tara Hunt (co-fondatrice de Citizen Agency) tient un blog traitant de cette thématique et se prépare à sortir son livre The Whuffie Factor, pour preuve que l’indicateur créé par Cory Doctorow a une portée essentielle dans l’évolution actuelle du Web.

Quelques questions :
- Pourquoi certaines personnes auraient plus d’influence et d’invitations que d’autres ?
- Pourquoi accepter de recevoir des e-mails, des feeds de certaines personnes seulement ?

 

Sources :

Whuffie Stream

Houston, we have a virus (Thu, 28 Aug 2008)
Houston, we have a virus: thedaytheytriedtokillme: Laptops on board the International Space Station have been infected by the worm W32.TGammima.AG.
>> read more

(via weirdyalyssa) (Wed, 27 Aug 2008)
(via weirdyalyssa)
>> read more

Reading Books On Twitter (Mon, 25 Aug 2008)
Reading Books On Twitter: craig: My partner Albert and his wife Susan started a cool company last year called DailyLit. The idea behind DailyLit is you subscribe to a book and they deliver it in short bits to your email every… Nice one! Subscribed to How To Live On 24 Hours A Day via RSS and Down and Out in the Magic Kingdom via Twitter. Should be interesting. Down and Out in the Magic Kingdom
>> read more

shelbot: (via pennykim) (Mon, 25 Aug 2008)
shelbot: (via pennykim)
>> read more

shelbot:(via slashpot) (Mon, 25 Aug 2008)
shelbot:(via slashpot)
>> read more

"Too many wrongly characterize the debate as “security versus privacy.” The real choice is liberty..." (Mon, 25 Aug 2008)
“Too many wrongly characterize the debate as “security versus privacy.” The real choice is liberty versus control. Tyranny, whether it arises under threat of foreign physical attack or under constant domestic authoritative scrutiny, is still tyranny. Liberty requires security without intrusion, security plus privacy. Widespread police surveillance is the very definition of a police state. And that’s why we should champion privacy even when we have nothing to hide.” - The Eternal Value of Privacy (via GMSR) (via talby)
>> read more

Unmanned Drone On Long Island Sparks Terror Investigation (Sat, 23 Aug 2008)
Unmanned Drone On Long Island Sparks Terror Investigation
>> read more

"Every time I see an adult on a bicycle, I no longer despair for the future of the human race." (Wed, 20 Aug 2008)
“Every time I see an adult on a bicycle, I no longer despair for the future of the human race.” - H. G. Wells (via rulesformyunbornson)
>> read more

(via goldenfiddle) (Wed, 20 Aug 2008)
(via goldenfiddle)
>> read more

rocketjumper: Lifelike animation heralds new era for computer... (Wed, 20 Aug 2008)
rocketjumper: Lifelike animation heralds new era for computer games. Wow. Just wow. Agreed.
>> read more

"Whuffie has replaced money, providing a motivation for people to do useful and creative things. A..." (Tue, 19 Aug 2008)
“Whuffie has replaced money, providing a motivation for people to do useful and creative things. A person’s Whuffie is a general measurement of his or her overall reputation, and Whuffie is lost and gained according to a person’s favorable or unfavorable actions. The question is, who determines which actions are favorable or unfavorable? In Down and Out, the answer is public opinion. Rudely pushing past someone on the sidewalk will definitely lose you points from them (and possibly bystanders who saw you), while composing a much-loved symphony will earn you Whuffie from everyone who enjoyed it.” - You can’t eat Whuffie (but it’s getting harder to eat without it) | ::HorsePigCow:: marketing uncommon (via fjgruber)
>> read more

unodewaal: Audi O by Ondrej Jirec » Yanko Design Bad a**... (Wed, 13 Aug 2008)
unodewaal: Audi O by Ondrej Jirec » Yanko Design Bad a** Audi with some bass thrown on top. I love how you could bluetooth all the cars together and create an even bigger boot-party. Check this go down in Brakpan!
>> read more

"Gerhard Heiberg’s request that Chinese authorities smile more is met with laughs." (Mon, 11 Aug 2008)
“Gerhard Heiberg’s request that Chinese authorities smile more is met with laughs.” - Norwegian Olympic comitee member Well I guess that is a start.
>> read more

"I don’t think we have to worry about invisible people walking around any time soon. To be..." (Mon, 11 Aug 2008)
““I don’t think we have to worry about invisible people walking around any time soon. To be honest, we are just at the beginning of doing anything like that.”” - Jason Valentine, University of California, Berkeley about invisibility cloak
>> read more

Web Privacy on the Radar in Congress (Mon, 11 Aug 2008)
Web Privacy on the Radar in Congress: Fellow tumblr Kiyoshi Martinez mentioned in the NYT technology section today.
>> read more

synmirror: Fireworks light the sky over the National Aquatics... (Mon, 11 Aug 2008)
synmirror: Fireworks light the sky over the National Aquatics Center (L) and the National Stadium during the Opening Ceremony for the 2008 Beijing Summer Olympics on August 8, 2008 in Beijing. (via 2008 Olympics Opening Ceremony - The Big Picture) Taelon technology.
>> read more

macgeekpro: Exclusive Defcon 16 Badge Sneak Peek (Mon, 11 Aug 2008)
macgeekpro: Exclusive Defcon 16 Badge Sneak Peek
>> read more

adin: Sweet, Sweet, Revenge: iRobot Selling Former Foe’s... (Mon, 11 Aug 2008)
adin: Sweet, Sweet, Revenge: iRobot Selling Former Foe’s Machine
>> read more

"Freedom is the freedom to say two plus two equals four. If that is given, all else follows." (Mon, 11 Aug 2008)
““Freedom is the freedom to say two plus two equals four. If that is given, all else follows.”” - George Orwell, 1984 via pootling scrapbook
>> read more

andiamsomebody: Kathy Griffin is playing Segway Polo and it’s a riot. I told you this would happen. (Fri, 08 Aug 2008)
andiamsomebody: Kathy Griffin is playing Segway Polo and it’s a riot. I told you this would happen.
>> read more